The Wild Nature Story
Hi, I’m Emma - nature-lover, anxious soul, and the founder of Wild Nature Candles.
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For as long as I can remember, I've found the world a little overwhelming.
As a child, I was happiest outside. I spent hours in the garden making worm farms, building little ponds, growing seeds and noticing all the tiny things happening around me.
But somewhere along the way, life became busy. There were children to raise, work, relationships, responsibilities and all the everyday things that somehow seemed easier for everyone else.
I became very good at appearing like I had everything together.
Inside, it was a different story.
For years, I didn't really understand why I found everyday life so exhausting, why I needed so much time alone or why simply getting through a normal day could leave me completely drained.
Then came a time when life slowed down.
During lockdown, I started spending more time outside again. Walking, watching, listening, noticing. I rediscovered something I'd somehow lost along the way - the simple comfort of being in nature with nowhere to rush off to and nothing I needed to be.
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And it changed something in me.
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I realised that those quiet moments weren't just nice. I needed them.
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That was the beginning of Wild Nature Candles.
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I'd always wanted to create something of my own, and after exploring aromatherapy and the connection between scent and wellbeing, candles seemed like the perfect way to bring together the things I loved: nature, fragrance, creativity and those little moments of calm that can make an ordinary day feel different.
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So I started making candles at 50.
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Just me, in my little studio, surrounded by wax, fragrance, labels, boxes and quite a lot of trial and error.
Wild Nature Candles was born from a simple belief:
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we all need somewhere to slow down.
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A candle can't fix a difficult day. It can't make life less complicated.
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But it can change the feeling of a room.
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It can remind you to pause.
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To put the kettle on.
To curl up.
To breathe.
To notice the rain outside.
To let your shoulders drop for a little while.
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And that's what I want Wild Nature Candles to be about.
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Not simply candles that smell beautiful, but little reminders to step away from the noise of everyday life and reconnect with the natural world.
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Every fragrance is inspired by somewhere, something or some feeling in nature - from rain-soaked earth and ancient woodland to wildflower meadows, coastal air and cosy forest walks.
And because nature has given me so much, giving something back has always been part of the story too. Every candle plants a tree through our reforestation partnership, helping to restore the wild places that inspired the brand in the first place.
I'm still learning. I'm still figuring things out. And I'm still the woman who occasionally wonders what on earth she was thinking starting a business at 50.
But perhaps that's the point.
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You don't have to have everything figured out before you begin again.
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Sometimes you just need to find the thing that makes you feel a little more like yourself.
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For me, that was nature.
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And Wild Nature Candles is my way of bringing a little of that feeling home.
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Thanks for being here and welcome to the Wild.
Emma x

